– By Steve Robins
Innovation and Solution Marketing
New inventions are attractive. They’re fresh, unique, clever, first — superlatives abound. We admire inventions — and the people and companies that create them.
That’s why many inventors and entrepreneurs are left wondering why their inventions haven’t been more successful. The reason? Too often they invent technologies that solve a problem that no one cares about or one that does not justify its expense. Or perhaps they solve a problem but lack the right business model. Clever and unique as they may be, unsuccessful inventions offer little value to the people who would buy them. Continue reading →
Filed under Case Studies, Innovation, Solution Marketing, Solutions, Value
Tagged as E1.1, E2.0, Enterprise 2.0, Innovation, Invention, Mass High Tech, MHT, Saul Kaplan, Solution Marketing, Solutions, Steve Robins
– By Steve Robins
Celebrating a year of blogging on solution marketing
First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in solution marketing at Product Camp Boston #1 and #2, and on the LinkedIn group and elsewhere. And thanks to those who’ve helped to make this a great blog. As they say, the best is yet to come.
In celebration of this milestone, following is a solution marketing recap from the last twelve months.
Continue reading →
Filed under Access, Case Studies, Demos, Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing, Value
Tagged as Case Studies, Comcast, Demos, E2.0, Hyundai, Newspapers, NY Times, open source, Oracle, SaaS, SAP, SIVA, SIVA - Information, SIVA - Value, Solution Demos, Solution Marketing, Value