Who’s reading your blog? According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and easier to use platforms like Twitter and Facebook. Continue reading
– By Steve Robins
Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million?
Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it applies to solution marketing:
– By Steve Robins
The Huffington Post’s SEO strategy offers great lessons for any solution marketer. Last week, AOL agreed to purchase the Huffington Post for a cool $315 million. According to the NY Times,
The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.
– By Steve Robins
If you’re in software marketing, you’re aware of Geoffrey Moore’s book, Crossing the Chasm. The premise of the book, born out at companies like Oracle and Documentum (since acquired by EMC) is that companies must evolve and cross the “chasm” as they move from serving the early adopters to serving the larger and more lucrative early majority. That’s the “first chasm.”
But there’s actually a second, less-known chasm that relates to the first. The second chasm is crossed not by your company, but by your prospects. To be successful, your software company needs to help prospects to make that leap too. Failure to do so may prevent your company from crossing the first chasm. Continue reading
– By Steve Robins
Continued from Apple: Honey I Forgot the Customer!
Solutions are driven by user needs. Even innovative new offerings need to be based on the needs and habits of real users. Apple’s iPone 4 debacle, aka “Antennagate”, came about in part because they failed to include actual users in their development cycle.
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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