– By Steve Robins
Continued from Apple: Honey I Forgot the Customer!
Solutions are driven by user needs. Even innovative new offerings need to be based on the needs and habits of real users. Apple’s iPone 4 debacle, aka “Antennagate”, came about in part because they failed to include actual users in their development cycle.
– By Steve Robins
New inventions are attractive. They’re fresh, unique, clever, first — superlatives abound. We admire inventions — and the people and companies that create them.
That’s why many inventors and entrepreneurs are left wondering why their inventions haven’t been more successful. The reason? Too often they invent technologies that solve a problem that no one cares about or one that does not justify its expense. Or perhaps they solve a problem but lack the right business model. Clever and unique as they may be, unsuccessful inventions offer little value to the people who would buy them. Continue reading
Filed under Case Studies, Innovation, Solution Marketing, Solutions, Value
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
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 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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