Tag Archives: iPhone 4

Arrogance Is Not a Solution

– By Steve Robins

Arrogance contributed to Apple iPhone antenna woes

Continued from Apple: Honey I Forgot the Customer!

Solutions are driven by user needs.  Even innovative new offerings need to be based on the needs and habits of real users.  Apple’s iPone 4 debacle, aka “Antennagate”, came about in part because they failed to include actual users in their development cycle.


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Filed under Case Studies, Innovation, Solution Marketing, Solutions, The Solution Marketing Blog, User feedback, Value

Apple: Honey I Forgot the Customer!

– By Steve Robins

Did lack of customer field testing cause iPhone 4 antenna woes?

Yesterday, Apple’s Steve Jobs came clean about the Apple iPhone 4’s woes and offered free prophylactic bumper cases to prevent signal degradation when users touch the iPhone 4 antenna in the wrong place.

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ZDNet

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Filed under Solution Marketing, Solutions, The Solution Marketing Blog, User feedback