Tag Archives: Customer language

Speaking Customer-ese

Power up your solution marketing with your new customer language skills.

Follow up post to Learn a New Language

– By Steve Robins

Yesterday, we talked about how to develop your customer/buyer/user language skills through a six part process in which you reviewed the target market, culture/jargon, market drivers, the business opportunity, and industry influencers.  Today we’ll talk more about the final phase, Translation. Continue reading

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Filed under Message, Solution Marketing

Learn a New Language

Win New Customers: Speak Their Language

Learn your customer's language - The Solution Marketing Blog

– By Steve Robins

Six years running industry and solutions marketing at EMC Documentum underscored an important lesson for all solution marketers:

To engage on any level with business-oriented prospects, you need to speak their language and understand their business and culture.

From conducting research to developing new solutions to leading marketing and sales training – you must speak the same language as your customer in order to engage in meaningful dialog, to know what solutions they need, to market to them and to teach others to market and sell to them effectively.  And this post will help you to get there, in 6 steps.

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Filed under Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing