Tag Archives: Automotive

BMW Makes Joy. And You?

– By Steve Robins

Does Your Company Make and Sell a Solution?  Or a Product?

Rather than focusing on feeds and speeds, competitive comparisons, or sexy features, BMW’s Joy campaign focuses on the benefit that the entire automotive solution provides to BMW drivers: Joy.

“We realized a long time ago that what you make people feel is as important as what you make, and at BMW we don’t just makes cars, we make joy.”

BMWUSA.com

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Filed under Case Studies, Message, Solution