By Steve Robins
As I mentioned in Part I, Secretaries, Typewriters and Solutions, secretaries and typewriters are part of a solution. Following are a few lessons:
As I already mentioned, business problems (creating final communications) remain relatively constant while solutions – the way of solving the problem – change at a faster pace. Continue reading
Filed under Solution, Solution Marketing
This week’s news mentioned 2 intertwined stories, one of which is a hoax.
The HoaxLast week, India’s Business Standard reported Typewriters about to become a page in history since an Indian typewriter producer was running out of the typewriters they stopped producing in 2009 (sounds kind of inevitable to me but I digress). Subsequently England’s The Telegraph, The Wall Street Journal’s India site and no less august an institution than the Huff Post ran the same story.
Just one problem: as it turns out though, the typewriter (at least the electronic version) is far from dead – heck you can even pick one up at Staples according to the Washington Post. (Thanks HuffPost and WashPost for debunking the story).
Filed under Case Studies, Solution, Solution Marketing
Who’s reading your blog? According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and easier to use platforms like Twitter and Facebook. Continue reading
– By Steve Robins
The Huffington Post’s SEO strategy offers great lessons for any solution marketer. Last week, AOL agreed to purchase the Huffington Post for a cool $315 million. According to the NY Times,
The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.
– By Steve Robins
Rather than focusing on feeds and speeds, competitive comparisons, or sexy features, BMW’s Joy campaign focuses on the benefit that the entire automotive solution provides to BMW drivers: Joy.
“We realized a long time ago that what you make people feel is as important as what you make, and at BMW we don’t just makes cars, we make joy.”
Filed under Case Studies, Message, Solution
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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