Tag Archives: Secretaries

Typewriters, Secretaries and Solution Marketing Lessons

By Steve Robins

As I mentioned in Part I, Secretaries, Typewriters and Solutions, secretaries and typewriters are part of a solution.  Following are a few lessons:

#1: Problems change slowly; solutions evolve quickly

As I already mentioned, business problems (creating final communications) remain relatively constant while solutions – the way of solving the problem – change at a faster pace. Continue reading


Filed under Solution, Solution Marketing