Who’s reading your blog? According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and easier to use platforms like Twitter and Facebook. Continue reading
– By Steve Robins
Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million?
Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it applies to solution marketing:
– By Steve Robins
The Huffington Post’s SEO strategy offers great lessons for any solution marketer. Last week, AOL agreed to purchase the Huffington Post for a cool $315 million. According to the NY Times,
The Huffington Post’s skill at using [SEO] tactics to increase readership and revenue was one of the ways it made itself worth $315 million to AOL.
– By Steve Robins
Industry transformation offers valuable lessons for solution marketers. In fact, industry transformation often gets at the very heart of what a solution is and the benefit that it provides to customers.
Media in transition. With the advent of the Web (not exactly a new thing by now), social media (which they’re all trying to understand) and now tablet devices, the media and entertainment industry continues to transform itself. It’s been a long slog as many companies have failed to make the transition to the digital age, believing that their product was inextricable from its medium. Continue reading
Filed under Case Studies, Solution Marketing
The Strategic Role of Product Marketing
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 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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