Tag Archives: News Corp

The Daily: It’s a NewsPad

– By Steve Robins

Industry transformation offers valuable lessons for solution marketers.  In fact, industry transformation often gets at the very heart of what a solution is and the benefit that it provides to customers.

Media in transition. With the advent of the Web (not exactly a new thing by now), social media (which they’re all trying to understand) and now tablet devices, the media and entertainment industry continues to transform itself.  It’s been a long slog as many companies have failed to make the transition to the digital age, believing that their product was inextricable from its medium. Continue reading

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Filed under Case Studies, Solution Marketing