– By Steve Robins
Industry transformation offers valuable lessons for solution marketers. In fact, industry transformation often gets at the very heart of what a solution is and the benefit that it provides to customers.
Media in transition. With the advent of the Web (not exactly a new thing by now), social media (which they’re all trying to understand) and now tablet devices, the media and entertainment industry continues to transform itself. It’s been a long slog as many companies have failed to make the transition to the digital age, believing that their product was inextricable from its medium. Continue reading