– By Steve Robins
Rating the Apple iPad as a Solution
iPad Series Part II
Read Part I, Apple iPad: Tablet or Solution
A complete solution incorporates users, process, content, technology and services
Since January, I’ve been researching the Apple iPad in order to rate it as a solution. I even took one for a test drive on Sunday (thanks Jeff Berg of Purple Shark Consulting!). The rating is actually a strategic tool that enables marketers to meet customer needs by offering a complete solution. But the Apple iPad has generated so much hype that it’s a great solution to evaluate. The iPad received a rating of 4.3 out of 5. By comparison, most other tablet offerings today would probably score 2.5 or lower on the solution rating scale. The best possible score is 5 (complete solution) while the lowest is 1 (product, not a solution). This is an independent evaluation and was not funded by Apple.
Click “Keep reading” below to see the full solution evaluation of the Apple iPad.
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Filed under Case Studies, Pricing, SIVA - Elements of Solution Marketing, Solution Marketing, Value
Tagged as Amazon Kindle, Apple, Apple iPad, Case Study, CNet, David Pogue, IDC, Ina Fried, iPad, Jonathan Ive, Lev Grossman, Morgan Stanley, NY Times, Solution Marketing, Stephen Fry, Time Magazine, Wall Street Journal, Walt Mossberg
#1: As a vendor or service provider, technology upgrades are good.
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