Tag Archives: Steve Robins

It’s About Content Consumption

– By Steve Robins

R.I.P. The Flip

Earlier today, Cisco shut down the Flip Video division.  How a product could go from must-have to shut-down in 4 years is incredible.  Surely, it has something to do with the fact that Cisco is not a consumer products company – that’s just not in their DNA: they don’t have the expertise, understanding or willingness to run a division as a consumer products division.

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Filed under Case Studies, ProductCamp Boston, Solution Marketing

Content Marketing: 5 Things You Should Know

– By Steve Robins

Jon Kranz Speaks at BPMA

Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model.

5 Things You Should Know - The Solution Marketing Blog

Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston Product Management Association) Content Marketing.  I’ve heard Jonathan present before and once again, he didn’t disappoint, adding new insight to content marketing (i.e., marketing using content).  I recommend two of his eBooks, the eBook eBook (seriously) and The Content Marketing Playbook (coauthored).  If you’re a solution marketer, sooner or later you’re going to need to use content marketing.  Here are 5 things that you need to know about content marketing:   Continue reading

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Filed under Access, Access, Content Marketing, Content Marketing, Education and Engagement, Information, SEVA - Elements of Solution Marketing, SIVA - Elements of Solution Marketing, Social Media, Social Media

Invention or Innovation?

– By Steve Robins

Innovation and Solution Marketing

New inventions are attractive.  They’re fresh, unique, clever, first — superlatives abound.  We admire inventions — and the people and companies that create them.

What’s Wrong?

That’s why many inventors and entrepreneurs are left wondering why their inventions haven’t been more successful.  The reason?  Too often they invent technologies that solve a problem that no one cares about or one that does not justify its expense.   Or perhaps they solve a problem but lack the right business model.  Clever and unique as they may be, unsuccessful inventions offer little value to the people who would buy them.   Continue reading

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Filed under Case Studies, Innovation, Solution Marketing, Solutions, Value

Solution Frameworks Shorten the Last Mile

Platforms or Applications?

Solution Frameworks Combine the Best of Both

— By Steve Robins

A few weeks back I attended a discussion by Alan Treffler, CEO of Pegasystems at the Vilnu Shul in Boston.  Treffler described Pega’s decision to focus on frameworks atop their platform rather than applications.  Let’s take a deeper look at software platforms, frameworks, and applications.   Continue reading

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Filed under Solution Frameworks, Solution Marketing, Solutions

Solution Marketing Best Practices – Presentation at ProductCamp Boston

ProductCamp Boston


Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Solution Demo Resources

By: Steve Robins

The Solution Demo Series, Part IV

This is the fourth part of the Solution Demo Series.  Check back for additional posts (see end of post for complete list).  Also, be sure to check out the last post, Elements of a Great Solution Demo.

Resources

Solution demos are a key aspect of a sound solution marketing strategy.  Following are great resources on demos, although many are more focused on product demos than solution demos. Continue reading

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Filed under Demos, Solution Marketing, Solutions

Elements of a Great Solution Demo

By: Steve Robins

The Solution Demo Series, Part III

This is the third part of the Solution Demo Series.  Check back for additional posts (see end of post for complete list).  Also, be sure to check out the last post, Strategizing The Solution Demo.

Now that you understand your audience, the business problem being addressed, and the goals of you and your audience, you can begin to build and deliver the actual demo. Following are several tips, based on my own experience and that of experts like Peter Cohan, that will help you to develop and deliver great demos.

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Filed under Demos, Messaging, Solution Marketing, Solutions