Tag Archives: Blogging

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers.    In many cases, social media, such as blogs, will form a key component of the “Information” element.  But how do you get started?  What should you write on?  And how can you break “Blogger’s Block?”   Continue reading

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Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Which Content Should I Create?

Quick Post:

Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when?

Check out the following post from Savvy B2B Marketing. You’ll see twenty different content formats and their uses – a great resource.

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Filed under Information, Social Media

Developing Your Social Media Strategy

Social Media Strategies for Solution Marketing,
Part II

By: Steve Robins

The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).  

In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers.  Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan.   Continue reading

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Filed under Access, Access, Information, Social Media, Solution Marketing

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I

By: Steve Robins

Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training.  Repetition increases message effectiveness so “control” has always been important.  But a new model has emerged that’s less about control and more about influence in a widely connected Web 2.0 world where anyone that wants to, can have a voice that gets heard.  

This is all about education and dialog – and that’s what the Information component of SIVA (Solution – Information – Value – Access) solution marketing is all about.     Continue reading

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Filed under Messaging, Social Media, Solution Marketing