Tag Archives: Apple

The Daily: It’s a NewsPad

– By Steve Robins

Industry transformation offers valuable lessons for solution marketers.  In fact, industry transformation often gets at the very heart of what a solution is and the benefit that it provides to customers.

Media in transition. With the advent of the Web (not exactly a new thing by now), social media (which they’re all trying to understand) and now tablet devices, the media and entertainment industry continues to transform itself.  It’s been a long slog as many companies have failed to make the transition to the digital age, believing that their product was inextricable from its medium. Continue reading

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Arrogance Is Not a Solution

– By Steve Robins

Arrogance contributed to Apple iPhone antenna woes

Continued from Apple: Honey I Forgot the Customer!

Solutions are driven by user needs.  Even innovative new offerings need to be based on the needs and habits of real users.  Apple’s iPone 4 debacle, aka “Antennagate”, came about in part because they failed to include actual users in their development cycle.


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Apple iPad: Solution Evaluation

– By Steve Robins

Rating the Apple iPad as a Solution
iPad Series Part II

Read Part I, Apple iPad: Tablet or Solution

iPad - a complete solution

A complete solution incorporates users, process, content, technology and services

Since January, I’ve been researching the Apple iPad in order to rate it as a solution.  I even took one for a test drive on Sunday (thanks Jeff Berg of Purple Shark Consulting!).  The rating is actually a strategic tool that enables marketers to meet customer needs by offering a complete solution. But the Apple iPad has generated so much hype that it’s a great solution to evaluate.  The iPad received a rating of 4.3 out of 5.  By comparison, most other tablet offerings today would probably score 2.5 or lower on the solution rating scale.  The best possible score is 5 (complete solution) while the lowest is 1 (product, not a solution).  This is an independent evaluation and was not funded by Apple.

Click “Keep reading” below to see the full solution evaluation of the Apple iPad.

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Apple iPad: Tablet or Solution?

– By Steve Robins

The Apple iPad is a complete solution
iPad Series Part I

iPad is here

Read Part II, Apple iPad: Solution Evaluation

In recent weeks, you may have wondered about the anticipated success of the Apple iPad, similar to that of the iPhone and iPods that preceded it.  Yes, Apple builds powerful, well-designed and easy-to-use products.  And yes, despite Apple products’ frequently higher price, consumers have snapped up Apple Macs, iPods and iPhones at a rapid clip (over 75 million people use the iPhone and iTouch today).  At the same time, the media industry itself is all abuzz that Apple devices, especially the iPad, will finally provide a content platform that enables them to make money from their digital content.

Apple doesn’t create technology platforms alone:
Apple solves problems.

But all of this misses one critical point: users have problems to solve and Apple does a better job of solving their “problems” than most other PC or electronics companies (Do you agree?  Comment below!).   So what is this “problem”? As the computer experience has shifted from digital content creation (think spreadsheets and documents – which will always be important) to digital content consumption (music, Web, images, video), people want to be able to access content from anywhere – on the go, at the office, in the living room.  And thus far, Apple has solved the problem better than anyone else.

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