– By Steve Robins
Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.
Thanks to everyone that attended the ProductCamp Boston session, Social Media and YOU. Following is additional information. Continue reading
Filed under ProductCamp, Social Media, Solution Marketing
– By Steve Robins
YouTube presents a great opportunity for solution marketers. But what exactly is the solution marketing opportunity? Viral videos? Product pitches? Video marketing? Read on for more. Continue reading
– By Steve Robins
This past weekend, I attended the inaugural WordCamp Boston at the Microsoft NERD Center in Cambridge, MA. WordCamp was a great opportunity to dig deeper into the WordPress platform that powers The Solution Marketing Blog. The conference offered a special bonus as well: ten years after the Cluetrain Manifesto was first published, two of the authors, Doc Searls and David Weinberger, participated in a discussion with the Boston Globe’s Scott Kirsner. The conference had an interesting mix of attendees – both technical consultants/developers and business bloggers. As is the case for most xCamps (ProductCamp, CloudCamp, etc), the atmosphere and program was informal, collegial and educational.
Filed under Resources (additional), Social Media, Solution Marketing
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
THE Solution Marketing Blog 