Category Archives: Information

Social Media & YOU – ProductCamp Boston

– By Steve Robins

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.

Thanks to everyone that attended the ProductCamp Boston session, Social Media and YOU.  Following is additional information. Continue reading

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Filed under ProductCamp, Social Media, Solution Marketing

Happy Birthday YouTube

– By Steve Robins

YouTube and Solution Marketing

YouTube presents a great opportunity for solution marketers.  But what exactly is the solution marketing opportunity?  Viral videos?  Product pitches? Video marketing?  Read on for more.   Continue reading

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Filed under Access, Information, SIVA - Elements of Solution Marketing, Solution Marketing, Video Marketing

The Solution Marketing Blog: One Year Later

– By Steve Robins

Celebrating a year of blogging on solution marketing

First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in solution marketing at Product Camp Boston #1 and #2, and on the LinkedIn group and elsewhere.  And thanks to those who’ve helped to make this a great blog.  As they say, the best is yet to come.

In celebration of this milestone, following is a solution marketing recap from the last twelve months.

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Filed under Access, Case Studies, Demos, Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing, Value

Blogger’s Paradise

– By Steve Robins

The Solution Marketer’s Guide to WordCamp Boston

WordCamp Boston 2010

A great resource for anyone interested in WordPress, blogging or social publishing

This past weekend, I attended the inaugural WordCamp Boston at the Microsoft NERD Center in Cambridge, MA.  WordCamp was a great opportunity to dig deeper into the WordPress platform that powers The Solution Marketing Blog.  The conference offered a special bonus as well: ten years after the Cluetrain Manifesto was first published, two of the authors, Doc Searls and David Weinberger, participated in a discussion with the Boston Globe’s Scott Kirsner.  The conference had an interesting mix of attendees – both technical consultants/developers and business bloggers.  As is the case for most xCamps (ProductCamp, CloudCamp, etc), the atmosphere and program was informal, collegial and educational.

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Filed under Resources (additional), Social Media, Solution Marketing

Speaking Customer-ese

Power up your solution marketing with your new customer language skills.

Follow up post to Learn a New Language

– By Steve Robins

Yesterday, we talked about how to develop your customer/buyer/user language skills through a six part process in which you reviewed the target market, culture/jargon, market drivers, the business opportunity, and industry influencers.  Today we’ll talk more about the final phase, Translation. Continue reading

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Filed under Message, Solution Marketing