Tag Archives: Steve Robins
Icebergs & Solution Launches
By Steve Robins It’s what lurks below that drives solution launch success Icebergs: pretty, grand, glistening in the afternoon sun. The stuff of movies. And even disasters like the sinking of the Titanic. And yes, these icy wonders share more than … Continue reading
Content Marketing: 5 Things You Should Know
– By Steve Robins Jon Kranz Speaks at BPMA Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model. Last Thursday, I had the opportunity to hear Jon Kranz present at BPMA (Boston … Continue reading
Invention or Innovation?
– By Steve Robins Innovation and Solution Marketing New inventions are attractive. They’re fresh, unique, clever, first — superlatives abound. We admire inventions — and the people and companies that create them. What’s Wrong? That’s why many inventors and entrepreneurs are … Continue reading
Filed under Case Studies, Innovation, Solution Marketing, Solutions, Value
Solution Frameworks Shorten the Last Mile
Platforms or Applications? Solution Frameworks Combine the Best of Both – By Steve Robins A few weeks back I attended a discussion by Alan Treffler, CEO of Pegasystems at the Vilnu Shul in Boston. Treffler described Pega’s decision to focus … Continue reading
Filed under Solution Frameworks, Solution Marketing, Solutions
