Tag Archives: Solution Marketing

February 28, 2010 · 9:16 pm

The Solution Marketing Blog: One Year Later

Celebrating a year of blogging on solution marketing

First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to everyone who expressed interest in solution marketing at Product Camp Boston #1 and #2, and on the LinkedIn group and elsewhere. And thanks to those who’ve helped to make this a great blog. As they say, the best is yet to come.

In celebration of this milestone, following is a solution marketing recap from the last twelve months.

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Blogger’s Paradise

– By Steve Robins

The Solution Marketer’s Guide to WordCamp Boston

A great resource for anyone interested in WordPress, blogging or social publishing

This past weekend, I attended the inaugural WordCamp Boston at the Microsoft NERD Center in Cambridge, MA. WordCamp was a great opportunity to dig deeper into the WordPress platform that powers The Solution Marketing Blog. The conference offered a special bonus as well: ten years after the Cluetrain Manifesto was first published, two of the authors, Doc Searls and David Weinberger, participated in a discussion with the Boston Globe’s Scott Kirsner. The conference had an interesting mix of attendees – both technical consultants/developers and business bloggers. As is the case for most xCamps (ProductCamp, CloudCamp, etc), the atmosphere and program was informal, collegial and educational.

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3 Comments

Filed under Resources (additional), Social Media, Solution Marketing

Tagged as #wcbos, Access, blog, Blogging, Cluetrain, Social publishing, Solution Marketing, Solutions, WordCamp, WordCamp Boston, WordPress

December 30, 2009 · 5:00 am

Speaking Customer-ese

Power up your solution marketing with your new customer language skills.

Follow up post to Learn a New Language

– By Steve Robins

Yesterday, we talked about how to develop your customer/buyer/user language skills through a six part process in which you reviewed the target market, culture/jargon, market drivers, the business opportunity, and industry influencers. Today we’ll talk more about the final phase, Translation. Continue reading →

Learn a New Language

Win New Customers: Speak Their Language

– By Steve Robins

Six years running industry and solutions marketing at EMC Documentum underscored an important lesson for all solution marketers:

To engage on any level with business-oriented prospects, you need to speak their language and understand their business and culture.

From conducting research to developing new solutions to leading marketing and sales training – you must speak the same language as your customer in order to engage in meaningful dialog, to know what solutions they need, to market to them and to teach others to market and sell to them effectively. And this post will help you to get there, in 6 steps.

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4 Comments

Filed under Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as Customer language, Jargon, Language, Market segmentation, Message, Messaging, Segmentation, Solution Marketing, Solutions

December 27, 2009 · 7:00 am

It’s the Business Problem, Stupid

A Lesson from AMD’s Consumer Solutions

– By Steve Robins

AMD Simplifies Chip Labeling (Source: TechSpot)

Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value of their PC chips rather than the speeds and feeds that consumers often found confusing and nearly meaningless. This case study offers a great lesson for solution marketers.

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3 Comments

Filed under Case Studies, Information, Solution Marketing

Tagged as AMD, AMD Vision, Case Study, Information, iTouch, Messaging, NY Times, PCs, Solution, Solution Marketing