Tag Archives: Social Media

PodCamp Boston Redux

By: Steve Robins

Solution marketing continues to evolve with the rapid growth of social media.  As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And you need to be prepared.  That’s why this blog contains several posts on social media. Last weekend, I had the opportunity to see and discuss the latest social media trends and strategies at PodCamp Boston. Continue reading

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Filed under Social Media, Solution Marketing, Solutions

Inbound Marketing University is Back!

By: Steve Robins

So what does solution marketing have to do with inbound marketing and social media?  As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms.  And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing).  Need to learn more?  Check out Inbound Marketing University.   Continue reading

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Filed under Classes, Solution Marketing, Webinars

Improve Your Social Media Skills at IMU

By: Steve Robins

The last few posts have been on social media.  If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week.  The good news: there’s no charge to attend.   Continue reading

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Filed under Classes, Social Media, Solution Marketing

Developing Your Social Media Strategy

Social Media Strategies for Solution Marketing,
Part II

By: Steve Robins

The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).  

In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers.  Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan.   Continue reading

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Filed under Access, Access, Information, Social Media, Solution Marketing

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I

By: Steve Robins

Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training.  Repetition increases message effectiveness so “control” has always been important.  But a new model has emerged that’s less about control and more about influence in a widely connected Web 2.0 world where anyone that wants to, can have a voice that gets heard.  

This is all about education and dialog – and that’s what the Information component of SIVA (Solution – Information – Value – Access) solution marketing is all about.     Continue reading

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Filed under Messaging, Social Media, Solution Marketing

Twitter on Salesforce.com: Technologies Change But Business Problems Don’t

By: Steve Robins

In over ten years of marketing solutions, I’ve learned, well, a great deal. Lesson #267 (give or take): technologies change quickly BUT many general business problems evolve at a much slower rate. Continue reading

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Filed under Case Studies, Information, Social Media, Solutions