Tag Archives: SIVA
Breaking Blogger’s Block
By: Steve Robins
Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases, social media, such as blogs, will form a key component of the “Information” element. But how do you get started? What should you write on? And how can you break “Blogger’s Block?” Continue reading
Go Where The Prospects Are
By: Steve Robins
Rather than pushing product, solution marketing is all about solving customer problems. And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems. In most cases, you’re going to need to do that on the customer’s terms, not yours. So you’ll need to follow a key tenet of solution marketing: “Go where the prospects are.” Continue reading
Filed under Access, Access, Information, Solution Marketing
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