Tag Archives: SIVA

Go Where The Prospects Are

By: Steve Robins

Rather than pushing product, solution marketing is all about solving customer problems.  And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems.  In most cases, you’re going to need to do that on the customer’s terms, not yours.  So you’ll need to follow a key tenet of solution marketing: “Go where the prospects are.” Continue reading

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Filed under Access, Access, Information, Solution Marketing