Tag Archives: SIVA

Solution Marketing Best Practices – Presentation at ProductCamp Boston

ProductCamp Boston


Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers.    In many cases, social media, such as blogs, will form a key component of the “Information” element.  But how do you get started?  What should you write on?  And how can you break “Blogger’s Block?”   Continue reading

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Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Go Where The Prospects Are

By: Steve Robins

Rather than pushing product, solution marketing is all about solving customer problems.  And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems.  In most cases, you’re going to need to do that on the customer’s terms, not yours.  So you’ll need to follow a key tenet of solution marketing: “Go where the prospects are.” Continue reading

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Filed under Access, Access, Information, Solution Marketing