Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff.
Check out this story in today’s Boston Globe on the travel industry including JetBlue. This is yet another example of the need for solutions that address the complete customer problem. In this case, that means developing solutions that include not only the features and cost of a vacation, but also address issues of consumer confidence and fear of layoffs as well.
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