The value of a fresh perspective
All of the recent news around the NASA’s New Horizons mission and Pluto has me thinking of… Martians.
Let me explain.
How would you approach a solution marketing problem if you were a Martian, complete with a fresh perspective and unencumbered with what earthlings already knew?
A fresh perspective
The father of Nobel physicist Richard Feynman (1918-1988) employed this mode of thinking with his son, asking, “Supposing we were Martians, and we came down from Mars to this Earth, and we would look at it from the outside.” In other words, Feynman was encouraged to consider ”a way of looking at something anew, as if you were seeing it for the first time.”
Predictive lead scoring can identify the leads that will place the greatest value on your solution – and pay the highest price.
Today Apple announced additional details of AppleWatch as well as a new, slimmer (!) MacBook line at a media event in San Francisco. Apple is an iconic company and their innovation can provide helpful lessons, many of which apply to solution marketers. Which takes me to the AppleWatch: Needing to be tethered to a iPhone via WiFi, and carrying a not-insignificant price for an optional gizmo, it’s not clear how well this new product will perform I the market. But if anyone can make a go of it, Apple can. Here’s why. 
Ed note: My biggest takeaway from this discussion was that marketing/product marketing needs to contribute strategically to the roadmap (even in an agile environment). The roadmap needs to work not only to support customers and prospects but also marketing launches and timeframes (which of course also support customers and prospects as well). -Steve Robins
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