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Think Like a Martian

The value of a fresh perspective

All of the recent news around the NASA’s New Horizons mission and Pluto has me thinking of… Martians.

think-like-a-martianLet me explain.

How would you approach a solution marketing problem if you were a Martian, complete with a fresh perspective and unencumbered with what earthlings already knew?

A fresh perspective

The father of Nobel physicist Richard Feynman (1918-1988) employed this mode of thinking with his son, asking, “Supposing we were Martians, and we came down from Mars to this Earth, and we would look at it from the outside.”  In other words, Feynman was encouraged to consider ”a way of looking at something anew, as if you were seeing it for the first time.”

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