– By Steve Robins
Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.
Thanks to everyone that attended the ProductCamp Boston session, Social Media and YOU. Following is additional information. Continue reading
Filed under ProductCamp, Social Media, Solution Marketing
– By Steve Robins
Check out The Solution Marketing Blog’s Integrity Policy, posted today courtesy of Blog with Integrity.
Filed under Solution Marketing, The Solution Marketing Blog
– By Steve Robins
YouTube presents a great opportunity for solution marketers. But what exactly is the solution marketing opportunity? Viral videos? Product pitches? Video marketing? Read on for more. Continue reading
– By Steve Robins
Let’s call it a leadership statement. You know, the boilerplate that shows up on home pages, at the bottom of press releases, and just about everywhere else a company hawks, er, promotes its wares: We are the leading provider of widget solutions. We….
Just for kicks, search for “the leading provider of” on Google. It seems like every solution marketer wants to claim leadership in their space. But is it possible?
Filed under Messaging, Solution Marketing
– By Steve Robins
Read Part I, Apple iPad: Tablet or Solution
A complete solution incorporates users, process, content, technology and services
Since January, I’ve been researching the Apple iPad in order to rate it as a solution. I even took one for a test drive on Sunday (thanks Jeff Berg of Purple Shark Consulting!). The rating is actually a strategic tool that enables marketers to meet customer needs by offering a complete solution. But the Apple iPad has generated so much hype that it’s a great solution to evaluate. The iPad received a rating of 4.3 out of 5. By comparison, most other tablet offerings today would probably score 2.5 or lower on the solution rating scale. The best possible score is 5 (complete solution) while the lowest is 1 (product, not a solution). This is an independent evaluation and was not funded by Apple.
Click “Keep reading” below to see the full solution evaluation of the Apple iPad.
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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