– By Steve Robins
Solution Leadership Has Its Privileges
Let’s call it a leadership statement. You know, the boilerplate that shows up on home pages, at the bottom of press releases, and just about everywhere else a company hawks, er, promotes its wares: We are the leading provider of widget solutions. We….
Just for kicks, search for “the leading provider of” on Google. It seems like every solution marketer wants to claim leadership in their space. But is it possible?