Tag Archives: The Leading

The Solution Leader? You Betcha!

– By Steve Robins

Solution Leadership Has Its Privileges

Let’s call it a leadership statement. You know, the boilerplate that shows up on home pages, at the bottom of press releases, and just about everywhere else a company hawks, er, promotes its wares: We are the leading provider of widget solutions.  We….

Just for kicks, search for “the leading provider of” on Google.  It seems like every solution marketer wants to claim leadership in their space.  But is it possible?

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Filed under Messaging, Solution Marketing