By Steve Robins
As I mentioned in Part I, Secretaries, Typewriters and Solutions, secretaries and typewriters are part of a solution. Following are a few lessons:
#1: Problems change slowly; solutions evolve quickly
As I already mentioned, business problems (creating final communications) remain relatively constant while solutions – the way of solving the problem – change at a faster pace. Continue reading
This week’s news mentioned 2 intertwined stories, one of which is a hoax.
Last week, India’s Business Standard reported Typewriters about to become a page in history since an Indian typewriter producer was running out of the typewriters they stopped producing in 2009 (sounds kind of inevitable to me but I digress). Subsequently England’s The Telegraph, The Wall Street Journal’s India site and no less august an institution than the Huff Post ran the same story.
Just one problem: as it turns out though, the typewriter (at least the electronic version) is far from dead – heck you can even pick one up at Staples according to the Washington Post. (Thanks HuffPost and WashPost for debunking the story).
– By Steve Robins
R.I.P. The Flip
Earlier today, Cisco shut down the Flip Video division. How a product could go from must-have to shut-down in 4 years is incredible. Surely, it has something to do with the fact that Cisco is not a consumer products company – that’s just not in their DNA: they don’t have the expertise, understanding or willingness to run a division as a consumer products division.
Sessions on Apple’s solution marketing and startup marketing at ProductCamp Boston!
ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.
I’m planning two sessions and I hope you’ll join me! Click the links to watch teaser presentations.
Solution Marketing Lessons from the Apple iPad
Track: Product Marketing
So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization.
Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers)
A first at ProductCamp! This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges. If you’re a product manager or product manager with experience to share, we want YOU! And if you’re an entrepreneur with vexing – or easy – issues to solve, we’re here to help! Join us for this unique discussion!
Learn more at http://www.productcampboston.org.
I’ll see you on April 2!