Monthly Archives: November 2009

Solution Frameworks Shorten the Last Mile

Platforms or Applications?

Solution Frameworks Combine the Best of Both

— By Steve Robins

A few weeks back I attended a discussion by Alan Treffler, CEO of Pegasystems at the Vilnu Shul in Boston.  Treffler described Pega’s decision to focus on frameworks atop their platform rather than applications.  Let’s take a deeper look at software platforms, frameworks, and applications.   Continue reading

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Filed under Solution Frameworks, Solution Marketing, Solutions

Solution Marketing Best Practices – Presentation at ProductCamp Boston

ProductCamp Boston


Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others

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Filed under Case Studies, Presentations, ProductCamp, Resources (additional), SIVA - Elements of Solution Marketing, Solution Marketing

Social Media and You – Presentation at ProductCamp Boston

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Abstract, downloadable presentation PDF, session discussion notes, and many additional resources.

As a follow-up to the presentation at ProductCamp, following are a session abstract, presentation slides, and numerous additional resources.  If you have any questions, please leave a comment below and I’ll be sure to respond.  Even if you were unable to attend the event, this session should be of interest whether you’re in product management, product marketing or of course, solution marketing.

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Filed under Presentations, ProductCamp, Resources (additional), Social Media, Solution Marketing

Join Me At ProductCamp Boston

ProductCamp Boston

Solution Marketing at ProductCamp Boston!

I’m psyched to be attending the second ProductCamp Boston tomorrow.  If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate.  And please make sure to vote for these sessions during morning voting!

  • Solution Marketing Best Practices (Presentation and Discussion)
    Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing.  You’ll learn best practices and gain new ideas that you can use in your organization.  Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon.  Watch the preview on Brainshark.

Thanks to the ProductCamp team for organizing what looks to be another great unconference.

Look for a future blog post on ProductCamp.

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing