Tag Archives: Solutions

January 26, 2010 · 4:53 pm

Blogger’s Paradise

The Solution Marketer’s Guide to WordCamp Boston

A great resource for anyone interested in WordPress, blogging or social publishing

This past weekend, I attended the inaugural WordCamp Boston at the Microsoft NERD Center in Cambridge, MA. WordCamp was a great opportunity to dig deeper into the WordPress platform that powers The Solution Marketing Blog. The conference offered a special bonus as well: ten years after the Cluetrain Manifesto was first published, two of the authors, Doc Searls and David Weinberger, participated in a discussion with the Boston Globe’s Scott Kirsner. The conference had an interesting mix of attendees – both technical consultants/developers and business bloggers. As is the case for most xCamps (ProductCamp, CloudCamp, etc), the atmosphere and program was informal, collegial and educational.

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Filed under Resources (additional), Social Media, Solution Marketing

Tagged as #wcbos, Access, blog, Blogging, Cluetrain, Social publishing, Solution Marketing, Solutions, WordCamp, WordCamp Boston, WordPress

December 30, 2009 · 5:00 am

Speaking Customer-ese

Power up your solution marketing with your new customer language skills.

Follow up post to Learn a New Language

– By Steve Robins

Yesterday, we talked about how to develop your customer/buyer/user language skills through a six part process in which you reviewed the target market, culture/jargon, market drivers, the business opportunity, and industry influencers. Today we’ll talk more about the final phase, Translation. Continue reading →

Learn a New Language

Win New Customers: Speak Their Language

– By Steve Robins

Six years running industry and solutions marketing at EMC Documentum underscored an important lesson for all solution marketers:

To engage on any level with business-oriented prospects, you need to speak their language and understand their business and culture.

From conducting research to developing new solutions to leading marketing and sales training – you must speak the same language as your customer in order to engage in meaningful dialog, to know what solutions they need, to market to them and to teach others to market and sell to them effectively. And this post will help you to get there, in 6 steps.

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Filed under Information, Message, SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as Customer language, Jargon, Language, Market segmentation, Message, Messaging, Segmentation, Solution Marketing, Solutions

November 6, 2009 · 10:03 am

Join Me At ProductCamp Boston

Solution Marketing at ProductCamp Boston!

I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate. And please make sure to vote for these sessions during morning voting!

Solution Marketing Best Practices (Presentation and Discussion)
Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing. You’ll learn best practices and gain new ideas that you can use in your organization. Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon. Watch the preview on Brainshark.

The Impact of Social Media on Your Product Organization (Discussion)
How is social media affecting your organization? Share your experience and best practices in the use of customer/market-facing social media in your product management/product marketing organization. Watch the preview on Brainshark.

Thanks to the ProductCamp team for organizing what looks to be another great unconference.

Look for a future blog post on ProductCamp.

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as Amazon, Comcast, Hubspot, IBM, Marketing, Microsoft, ntuit, Oracle, PowerAdvocate, ProductCamp, ProductCamp Boston, Salesforce.com, SAP, Social Media, Solution Marketing, Solutions, Speaking