– By Steve Robins
YouTube and Solution Marketing
YouTube presents a great opportunity for solution marketers. But what exactly is the solution marketing opportunity? Viral videos? Product pitches? Video marketing? Read on for more. Continue reading
Tag Archives: Solution Marketing
The Solution Leader? You Betcha!
– By Steve Robins
Solution Leadership Has Its Privileges
Let’s call it a leadership statement. You know, the boilerplate that shows up on home pages, at the bottom of press releases, and just about everywhere else a company hawks, er, promotes its wares: We are the leading provider of widget solutions. We….
Just for kicks, search for “the leading provider of” on Google. It seems like every solution marketer wants to claim leadership in their space. But is it possible?
Filed under Messaging, Solution Marketing
Apple iPad: Solution Evaluation
– By Steve Robins
Rating the Apple iPad as a Solution
iPad Series Part II
Read Part I, Apple iPad: Tablet or Solution
A complete solution incorporates users, process, content, technology and services
Since January, I’ve been researching the Apple iPad in order to rate it as a solution. I even took one for a test drive on Sunday (thanks Jeff Berg of Purple Shark Consulting!). The rating is actually a strategic tool that enables marketers to meet customer needs by offering a complete solution. But the Apple iPad has generated so much hype that it’s a great solution to evaluate. The iPad received a rating of 4.3 out of 5. By comparison, most other tablet offerings today would probably score 2.5 or lower on the solution rating scale. The best possible score is 5 (complete solution) while the lowest is 1 (product, not a solution). This is an independent evaluation and was not funded by Apple.
Click “Keep reading” below to see the full solution evaluation of the Apple iPad.
Apple iPad: Tablet or Solution?
– By Steve Robins
The Apple iPad is a complete solution
iPad Series Part I
Read Part II, Apple iPad: Solution Evaluation
In recent weeks, you may have wondered about the anticipated success of the Apple iPad, similar to that of the iPhone and iPods that preceded it. Yes, Apple builds powerful, well-designed and easy-to-use products. And yes, despite Apple products’ frequently higher price, consumers have snapped up Apple Macs, iPods and iPhones at a rapid clip (over 75 million people use the iPhone and iTouch today). At the same time, the media industry itself is all abuzz that Apple devices, especially the iPad, will finally provide a content platform that enables them to make money from their digital content.
Apple doesn’t create technology platforms alone:
Apple solves problems.
But all of this misses one critical point: users have problems to solve and Apple does a better job of solving their “problems” than most other PC or electronics companies (Do you agree? Comment below!). So what is this “problem”? As the computer experience has shifted from digital content creation (think spreadsheets and documents – which will always be important) to digital content consumption (music, Web, images, video), people want to be able to access content from anywhere – on the go, at the office, in the living room. And thus far, Apple has solved the problem better than anyone else.
Filed under Case Studies, Solution Marketing, Solutions
The Apple iPad Solution
– By Steve Robins
Apple iPad: Game-Changer? Device? Solution?
The iPad Solution. Why all the fuss about the Apple iPad? What makes it special? Read on to better understand the potential success of the iPad. Hint: the iPad is more than a device… it’s a solution.
The original post from April 4 has been split into two posts:
Filed under Case Studies, Solution Marketing, Solutions
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