Tag Archives: Solution Marketing

July 26, 2009 · 6:00 am

It’s Never Just a Demo

Lessons from WebInno22

A few weeks back I attended WebInno22 in Cambridge MA, founded by David Beisel of Venrock.  The gathering of 500+ technorati – entrepreneurs, investors, potential customers, analysts, press and others, is designed to showcase the work of innovative Boston area Internet and software firms through 5-minute demos.  And those 5-minute demos provided some great lessons.   Continue reading →

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Filed under Demos, Messaging, Product Marketing, Solution Marketing

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July 2, 2009 · 9:21 pm

Enterprise 2.0 Conference

Reflections from the Enterprise 2.0 Conference (E2Conf) in Boston

By: Steve Robins

Solutions 2.0? As a solution marketer, I’m always looking for trends that will affect our field. Web 2.0 and social media technologies have been broadly embraced outside the corporation.  Based on many of the same concepts, Enterprise 2.0 technologies — and solutions — are bound to have an effect on the enterprise and on all aspects of software marketing, including solution marketing.  The big question is how much?  That’s why I attended the Enterprise 2.0 Conference (E2Conf) last week in Boston.   Continue reading →

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June 17, 2009 · 10:02 am

Improve Your Social Media Skills at IMU

By: Steve Robins

The last few posts have been on social media.  If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week.  The good news: there’s no charge to attend.   Continue reading →

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Filed under Classes, Social Media, Solution Marketing

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May 26, 2009 · 10:00 am

Who Really “Owns” Your Message?

Social Media Strategies for Solution Marketing, Part I

By: Steve Robins

Over the years, I’ve coached employees to control the marketing message, ensuring consistent repetition across marketing activities, communication channels and sales training.  Repetition increases message effectiveness so “control” has always been important.  But a new model has emerged that’s less about control and more about influence in a widely connected Web 2.0 world where anyone that wants to, can have a voice that gets heard.  

This is all about education and dialog – and that’s what the Information component of SIVA (Solution – Information – Value – Access) solution marketing is all about.     Continue reading →

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May 14, 2009 · 7:00 am

SaaS and Open Source: Solutions?

By: Steve Robins

If it’s SaaS, is it a solution? Can a vendor offer an open source solution? Of course they can. A solution is the complete answer to a customer’s problem. If that answer happens to contain open source (OSS) or Software-As-A-Service (SaaS) then it’s still a solution.   Continue reading →

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