Tag Archives: Marketing

Solution Frameworks Shorten the Last Mile

Platforms or Applications?

Solution Frameworks Combine the Best of Both

A few weeks back I attended a discussion by Alan Treffler, CEO of Pegasystems at the Vilnu Shul in Boston. Treffler described Pega’s decision to focus on frameworks atop their platform rather than applications. Let’s take a deeper look at software platforms, frameworks, and applications. Continue reading →

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Filed under Solution Frameworks, Solution Marketing, Solutions

Tagged as Alan Treffler, apps and frameworks, Comparing platforms, Documentum, EMC, Last Mile, Marketing, Pegasystems, Software, Solution frameworks, Solution Marketing, Steve Robins, xCP

Join Me At ProductCamp Boston

Solution Marketing at ProductCamp Boston!

I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning to present/facilitate. And please make sure to vote for these sessions during morning voting!

Solution Marketing Best Practices (Presentation and Discussion)
Today, customers want more than software products alone – they want comprehensive solutions that solve their business problems. During this presentation, we’ll look at how leading software companies are using solution marketing. You’ll learn best practices and gain new ideas that you can use in your organization. Companies included: Intuit, PowerAdvocate, HubSpot, IBM, Oracle, SAP, Microsoft, Comcast, Salesforce.com and Amazon. Watch the preview on Brainshark.

The Impact of Social Media on Your Product Organization (Discussion)
How is social media affecting your organization? Share your experience and best practices in the use of customer/market-facing social media in your product management/product marketing organization. Watch the preview on Brainshark.

Thanks to the ProductCamp team for organizing what looks to be another great unconference.

Look for a future blog post on ProductCamp.

Continue reading →

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Filed under Presentations, SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as Amazon, Comcast, Hubspot, IBM, Marketing, Microsoft, ntuit, Oracle, PowerAdvocate, ProductCamp, ProductCamp Boston, Salesforce.com, SAP, Social Media, Solution Marketing, Solutions, Speaking

Solution Demo Resources

By: Steve Robins

The Solution Demo Series, Part IV

This is the fourth part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Elements of a Great Solution Demo.

Resources

Solution demos are a key aspect of a sound solution marketing strategy. Following are great resources on demos, although many are more focused on product demos than solution demos. Continue reading →

Elements of a Great Solution Demo

By: Steve Robins

The Solution Demo Series, Part III

This is the third part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Strategizing The Solution Demo.

Now that you understand your audience, the business problem being addressed, and the goals of you and your audience, you can begin to build and deliver the actual demo. Following are several tips, based on my own experience and that of experts like Peter Cohan, that will help you to develop and deliver great demos.

Continue reading →

Strategizing The Solution Demo

By: Steve Robins

The Solution Demo Series, Part II

This is the second part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Getting Started with Solution Demos.

You already know that solution demos are an important aspect of solution marketing.

Before you build a solution demo, make sure to do the advance work of understanding the target audience, their needs and goals for the demo. Also consider the need and goals of your company. Armed with this key information, you’re ready to begin building your solution demo (see next post). Continue reading →