Category Archives: Solutions

April 15, 2009 · 11:13 pm

Twitter on Salesforce.com: Technologies Change But Business Problems Don’t

In over ten years of marketing solutions, I’ve learned, well, a great deal. Lesson #267 (give or take): technologies change quickly BUT many general business problems evolve at a much slower rate. Continue reading →

5 Comments

Filed under Case Studies, Information, Social Media, Solutions

Tagged as Comcast, Marketing, Product Marketing, Salesforce.com, Social Media, Solution Marketing, Twitter

March 25, 2009 · 4:18 pm

Platforms, Applications or Solutions?

By: Steve Robins

Today’s economy demands solutions that solve business problems. Let’s take a look at this from the perspective of a fictional customer as he compares three different approaches: platform, application and solution: Continue reading →

2 Comments

Filed under Case Studies, Solutions

Tagged as Applications, Platforms, Solutions

March 10, 2009 · 8:40 pm

Hyundai Is Not Alone

Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading →