By: Steve Robins
Today’s economy demands solutions that solve business problems. Let’s take a look at this from the perspective of a fictional customer as he compares three different approaches: platform, application and solution: Continue reading
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The Strategic Role of Product Marketing
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The Top-Ranked Solution Marketing Blog
The word "solution" may just be the most over-used and least understood term in the English language (or in Techno-English). This blog is dedicated to defining, understanding and sharing information and trends about software solution marketing.
Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More...Share
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THE Solution Marketing Blog 