Category Archives: SIVA – Elements of Solution Marketing

March 10, 2009 · 8:40 pm

Hyundai Is Not Alone

Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading →

Doesn’t Hyundai Sell Cars?

Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon

Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading →

ProductCamp Boston Was Great

ProductCamp Boston was a huge success. Listen to/download the presentation on solution marketing. Learn more about ProductCamp. Continue reading →

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Filed under Overviews, Presentations, SIVA - Elements of Solution Marketing, Solution Marketing, Solutions

Tagged as Marketing Mix, Presentations, ProductCamp Boston, Software Solution Marketing, Solution Marketing

February 27, 2009 · 5:56 pm

Fixing the Mix

A New Marketing Mix for Solutions

Software solution marketing may be similar to software product marketing – but the two are not the same because solution marketing requires a more customer-centric strategy. Continue reading →

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Filed under Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing

Tagged as 4 P's, Access, Dev and Schultz, Information, Marketing Mix, Messaging, SIVA - Elements of Solution Marketing, Software Solution Marketing, Solution, Solution Marketing, Value, Value proposition

February 25, 2009 · 6:39 pm

Comparing Products and Solutions

You would think that if you had a great product everyone would buy it. After all, your product might have all of the features that customers have been asking for – it’s probably innovative, new, fast, better than the competition’s, etc etc. In some cases that works but all too often it doesn’t. Why?

Continue reading →