By: Steve Robins
The last few posts have been on social media. If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week. The good news: there’s no charge to attend. Continue reading
Category Archives: SIVA – Elements of Solution Marketing
Developing Your Social Media Strategy
Social Media Strategies for Solution Marketing,
Part II
By: Steve Robins
The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).
In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers. Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan. Continue reading
Filed under Access, Access, Information, Social Media, Solution Marketing
SaaS and Open Source: Solutions?
By: Steve Robins
If it’s SaaS, is it a solution? Can a vendor offer an open source solution? Of course they can. A solution is the complete answer to a customer’s problem. If that answer happens to contain open source (OSS) or Software-As-A-Service (SaaS) then it’s still a solution. Continue reading
Filed under Solution Marketing, Solutions
Go Where The Prospects Are
By: Steve Robins
Rather than pushing product, solution marketing is all about solving customer problems. And to do that, you need to share INFORMATION and engage in a two-way dialog with those customers to demonstrate how you can solve their problems. In most cases, you’re going to need to do that on the customer’s terms, not yours. So you’ll need to follow a key tenet of solution marketing: “Go where the prospects are.” Continue reading
Filed under Access, Access, Information, Solution Marketing
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