Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading
Category Archives: Overviews
Doesn’t Hyundai Sell Cars?
Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon
Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading
Filed under Case Studies, Solutions
LinkedIn Group for Solution Marketing
Join the conversation — check out the new LinkedIn Group, “Solution Marketing Pros,” for solution marketing practitioners… like you! The group is intended to help solution marketers share best practices, get advice etc. I hope you’ll join.
— Steve
ProductCamp Boston Was Great
ProductCamp Boston was a huge success. Listen to/download the presentation on solution marketing. Learn more about ProductCamp. Continue reading
More To Come!
As you may have guessed, this is a new blog. But there’s a whole lot to write about the subject of software solution marketing. I’m planning to write an entry at least once each week and will be following software solution marketing – and general solution developments as they happen. Check back soon for additional topics such as: Continue reading
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