Solutions solve customer problems. And so it stands to reason that those customers or software users probably know a thing or two about their problems. They might even have a few novel ideas about how to solve their problems. And they need you, the solution provider, to build complete solutions that combine the ideas and best practices of customers and users, along with your company’s innovative software and services.
It's about the customer
Filed under Social Media, Solution Marketing, Solutions
By: Steve Robins
This is the fourth part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Elements of a Great Solution Demo.
Resources
Solution demos are a key aspect of a sound solution marketing strategy. Following are great resources on demos, although many are more focused on product demos than solution demos. Continue reading
Filed under Demos, Solution Marketing, Solutions
By: Steve Robins
This is the third part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Strategizing The Solution Demo.
Now that you understand your audience, the business problem being addressed, and the goals of you and your audience, you can begin to build and deliver the actual demo. Following are several tips, based on my own experience and that of experts like Peter Cohan, that will help you to develop and deliver great demos.
Filed under Demos, Messaging, Solution Marketing, Solutions
By: Steve Robins
This is the second part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Getting Started with Solution Demos.
You already know that solution demos are an important aspect of solution marketing.
Before you build a solution demo, make sure to do the advance work of understanding the target audience, their needs and goals for the demo. Also consider the need and goals of your company. Armed with this key information, you’re ready to begin building your solution demo (see next post). Continue reading
Filed under Demos, Solution Marketing, Solutions
By: Steve Robins
This is the first part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the earlier post, “It’s Never Just a Demo” about demos at WebInno22 in Boston.
If you’re marketing solutions, chances are that you’ll also need to develop, manage, and/or deliver solution demos. This is the first installment of a series on how to develop and deliver great solution demos, based on my own experience and that of several demo experts like Peter Cohan (see forthcoming resource list for further details).
Let me know if you have additional suggestions for great solution demos – reply below. Continue reading
Filed under Demos, Solution Marketing, Solutions
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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