Monthly Archives: May 2010

Products or Solutions?

– By Steve Robins

What Should You Market?

It seems so obvious.  If you have a product to sell, you must to market that product.  But as it turns out, marketing your product is not always the best way to go.

Depending on the product’s market maturity, you may actually be better off not marketing the product.  That’s right, don’t market the product.

Let’s review.

If you’ve read Geoffrey Moore’s Crossing the Chasm, you already know that technology markets move through a bell curve of market adoption, progressing from sales to Innovators and Early Adopters, across The Chasm (we hope) and rising sharply with sales to the Early Majority and Late Majority, and then dropping as only the Laggards remain to purchase the technology.

Continue reading

Advertisements

Leave a comment

Filed under Overviews, Product Marketing, Solution Marketing, Technology Adoption Life Cycle

Build a Winning Solution Marketing Strategy – ProductCamp Boston

– By Steve Robins

ProductCamp Boston

Practical Advice on Building a Solution Marketing Strategy

Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go beyond product to solve business problems. During this session, you’ll learn how to assemble a compelling solution marketing strategy. We’ll look at segmentation, personas, competition, solution portfolios, the solution maturity model, and marketing strategies.

Thanks to everyone that attended the ProductCamp Boston session, Building a Winning Solution Marketing Strategy.  Following is additional information. Continue reading

7 Comments

Filed under Access, Information, Messaging, Overviews, SIVA - Elements of Solution Marketing, Solution Marketing, Solution Maturity Model, Solutions, Value

Social Media & YOU – ProductCamp Boston

– By Steve Robins

ProductCamp Boston

The Impact of Social Media on Product Management and Product Marketing

Session abstract: Continue the social media dialog from the fall ProductCamp. How are you using social media to support product management/ product marketing? Share best practices, lessons learned, challenges, and solutions.

Thanks to everyone that attended the ProductCamp Boston session, Social Media and YOU.  Following is additional information. Continue reading

2 Comments

Filed under ProductCamp, Social Media, Solution Marketing

Blogging with Integrity

– By Steve Robins

BlogWithIntegrity.com

Check out The Solution Marketing Blog’s Integrity Policy, posted today courtesy of Blog with Integrity.

Leave a comment

Filed under Solution Marketing, The Solution Marketing Blog

Happy Birthday YouTube

– By Steve Robins

YouTube and Solution Marketing

YouTube presents a great opportunity for solution marketers.  But what exactly is the solution marketing opportunity?  Viral videos?  Product pitches? Video marketing?  Read on for more.   Continue reading

Leave a comment

Filed under Access, Information, SIVA - Elements of Solution Marketing, Solution Marketing, Video Marketing