Monthly Archives: June 2009

Improve Your Social Media Skills at IMU

By: Steve Robins

The last few posts have been on social media.  If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week.  The good news: there’s no charge to attend.   Continue reading

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Filed under Classes, Social Media, Solution Marketing

Developing Your Social Media Strategy

Social Media Strategies for Solution Marketing,
Part II

By: Steve Robins

The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).  

In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers.  Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan.   Continue reading

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Filed under Access, Access, Information, Social Media, Solution Marketing