By: Steve Robins
The last few posts have been on social media. If you want to learn more about social media, I encourage you to attend Inbound Marketing University (IMU) this week. The good news: there’s no charge to attend. Continue reading
Monthly Archives: June 2009
Developing Your Social Media Strategy
Social Media Strategies for Solution Marketing,
Part II
By: Steve Robins
The solution message and corresponding social media strategy are critical elements of the Information component of solution marketing (SIVA: Solution – Information – Value – Access).
In Part I of Social Media Strategies for Solution Marketing, Who Really “Owns” Your Message?, we discussed the need for a strategy to influence the influencers. Now we’ll take a look at the key steps to develop a social media strategy as part of your broader solution marketing plan. Continue reading
Filed under Access, Access, Information, Social Media, Solution Marketing
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