Category Archives: The Solution Marketing Blog
ProductCamp Boston is Coming
- By Steve Robins THE event for product managers, product marketers, and entrepreneurs! ProductCamp Boston is coming to The Microsoft New England Research and Development Center again on Saturday, April 2 from 8 an to 4 pm.
Blogging Gets Serious
- By Steve Robins Younger Readers Flock to Facebook Who’s reading your blog? According to a recent NY Times article, Blogs Wane as the Young Drift to Sites Like Twitter, younger bloggers and readers are moving from blogging to more social and … Continue reading
HuffPost SEO Lessons for Solution Marketing
- By Steve Robins More Learnings from The Huffington Post Continued from The Solution Marketing Blog: Is Your SEO Worth $315 Million? Let’s take a look at the Huffington Post’s SEO strategy as described by the NY Times, and see how it … Continue reading
The Second Chasm
– By Steve Robins Prospects Need to Cross a Chasm Too If you’re in software marketing, you’re aware of Geoffrey Moore’s book, Crossing the Chasm. The premise of the book, born out at companies like Oracle and Documentum (since acquired by … Continue reading
