By: Steve Robins
Today’s economy demands solutions that solve business problems. Let’s take a look at this from the perspective of a fictional customer as he compares three different approaches: platform, application and solution: Continue reading
Tag Archives: Solutions
Hyundai Is Not Alone
Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading
Filed under Case Studies, Solutions
Doesn’t Hyundai Sell Cars?
Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon
Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading
Filed under Case Studies, Solutions
Comparing Products and Solutions
You would think that if you had a great product everyone would buy it. After all, your product might have all of the features that customers have been asking for – it’s probably innovative, new, fast, better than the competition’s, etc etc. In some cases that works but all too often it doesn’t. Why?
Filed under Overviews, Product Marketing, Solutions
What Exactly is Solution Marketing?
Within 15 minutes of starting a Pragmatic Marketing class, our instructor told us that he deplored the use of the word “solution” in high tech marketing. The word “solution” just may be the most over-used and least understood word in tech marketing today. So you might think that you should run as far away from that word as possible. You might think that you should retreat to terms like “products” and “services” and “offerings” (as if that was clear). And you’d be wrong.
Continue reading
Filed under Product Marketing
THE Solution Marketing Blog 