Tag Archives: Solution Marketing

September 3, 2009 · 9:03 am

Number One [blushing]

Thank YOU, Thank YOU, Thank YOU, Thank YOU, Thank YOU

Thanks to YOU, this blog has risen to become the top-ranked solution marketing blog on the major search sites including Google, bing, Yahoo!, altaVista, Ask and AOL *.

The Solution Marketing Blog fills an important need for software marketers who need to effectively market their solutions. I’ve worked hard to provide you with the most up-to-date, complete information on solution marketing best practices. So the top ranking is a great honor.

And I hope that you will take time to comment and contribute to the growing dialog on solution marketing. Working together, WE all can market solutions that engage, add value, and win over new customers.

Thanks for your readership — and your participation!

— Steve Robins

* Method: searching for term < Solution Marketing Blog > on search engines 9/2/09.

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases, social media, such as blogs, will form a key component of the “Information” element. But how do you get started? What should you write on? And how can you break “Blogger’s Block?” Continue reading →

3 Comments

Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Tagged as Access, Beeline Labs, blog, Blogger's Block, Blogging, How to train corporate bloggers, Information, Lois Kelly, Marketing, SIVA, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing, Solutions

August 26, 2009 · 3:53 pm

Which Content Should I Create?

Quick Post:

Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when?

Check out the following post from Savvy B2B Marketing. You’ll see twenty different content formats and their uses – a great resource.

1 Comment

Filed under Information, Social Media

Tagged as Access, Blogging, Content, Information, Marketing, Savvy B2B Marketing, Social Media, Solution Marketing

August 14, 2009 · 1:15 am

PodCamp Boston Redux

By: Steve Robins

Solution marketing continues to evolve with the rapid growth of social media. As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And you need to be prepared. That’s why this blog contains several posts on social media. Last weekend, I had the opportunity to see and discuss the latest social media trends and strategies at PodCamp Boston. Continue reading →

1 Comment

Filed under Social Media, Solution Marketing, Solutions

Tagged as blog, Chris Penn, Get started with social media, Hubspot, Jeremy Meyers, Joe Gallo, Karen Rubin, Mannic Mommies, Marketing, Mike Volpe, PCB4, PodCamp Boston, Podcast, Social Media, Social media content, Social media measurement, Solution Marketing, Video podcast

August 10, 2009 · 1:50 pm

Inbound Marketing University is Back!

By: Steve Robins

So what does solution marketing have to do with inbound marketing and social media? As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms. And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing). Need to learn more? Check out Inbound Marketing University. Continue reading →

2 Comments

Filed under Classes, Solution Marketing, Webinars

Tagged as Hubspot, Inbound Marketing, Inbound Marketing University, Marketing, Social Media, Solution Marketing