Category Archives: Solutions

September 26, 2009 · 6:00 am

Strategizing The Solution Demo

The Solution Demo Series, Part II

This is the second part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Getting Started with Solution Demos.

You already know that solution demos are an important aspect of solution marketing.

Before you build a solution demo, make sure to do the advance work of understanding the target audience, their needs and goals for the demo. Also consider the need and goals of your company. Armed with this key information, you’re ready to begin building your solution demo (see next post). Continue reading →

Getting Started with Solution Demos

By: Steve Robins

The Solution Demo Series, Part I

This is the first part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the earlier post, “It’s Never Just a Demo” about demos at WebInno22 in Boston.

If you’re marketing solutions, chances are that you’ll also need to develop, manage, and/or deliver solution demos. This is the first installment of a series on how to develop and deliver great solution demos, based on my own experience and that of several demo experts like Peter Cohan (see forthcoming resource list for further details).
Let me know if you have additional suggestions for great solution demos – reply below. Continue reading →

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Filed under Demos, Solution Marketing, Solutions

Tagged as Demos, Marketing, Peter Cohan, Product demos, Software Marketing, Software Solution Demos, Solution Demo Series, Solution Demos, Solution Marketing, Solutions, Steve Robins, Vision demos

August 14, 2009 · 1:15 am

PodCamp Boston Redux

By: Steve Robins

Solution marketing continues to evolve with the rapid growth of social media. As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And you need to be prepared. That’s why this blog contains several posts on social media. Last weekend, I had the opportunity to see and discuss the latest social media trends and strategies at PodCamp Boston. Continue reading →

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Filed under Social Media, Solution Marketing, Solutions

Tagged as blog, Chris Penn, Get started with social media, Hubspot, Jeremy Meyers, Joe Gallo, Karen Rubin, Mannic Mommies, Marketing, Mike Volpe, PCB4, PodCamp Boston, Podcast, Social Media, Social media content, Social media measurement, Solution Marketing, Video podcast

July 2, 2009 · 9:21 pm

Enterprise 2.0 Conference

Reflections from the Enterprise 2.0 Conference (E2Conf) in Boston

By: Steve Robins

Solutions 2.0? As a solution marketer, I’m always looking for trends that will affect our field. Web 2.0 and social media technologies have been broadly embraced outside the corporation. Based on many of the same concepts, Enterprise 2.0 technologies — and solutions — are bound to have an effect on the enterprise and on all aspects of software marketing, including solution marketing. The big question is how much? That’s why I attended the Enterprise 2.0 Conference (E2Conf) last week in Boston. Continue reading →

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Filed under Enterprise 2.0

Tagged as E2ati, E2Conf, Enterprise 2.0, Enterprise 2.0 Conference, Gil Yehuda, Marketing, Oliver Marks, Solution Marketing, Web 2.0

May 14, 2009 · 7:00 am

SaaS and Open Source: Solutions?

By: Steve Robins

If it’s SaaS, is it a solution? Can a vendor offer an open source solution? Of course they can. A solution is the complete answer to a customer’s problem. If that answer happens to contain open source (OSS) or Software-As-A-Service (SaaS) then it’s still a solution. Continue reading →

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Filed under Solution Marketing, Solutions

Tagged as open source, SaaS, Solution, Solution Marketing