By: Steve Robins
I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger. While the post is about blogging, it also applies to solution marketing. Continue reading
Filed under Information, Messaging, Solution Marketing, Solutions
By: Steve Robins
From time to time, I comment on interesting technology trends. As a solution marketer, these are useful trends to watch. One such trend is content analytics. Continue reading
Filed under Solution Marketing, Solutions
Solutions solve customer problems. And so it stands to reason that those customers or software users probably know a thing or two about their problems. They might even have a few novel ideas about how to solve their problems. And they need you, the solution provider, to build complete solutions that combine the ideas and best practices of customers and users, along with your company’s innovative software and services.
It's about the customer
Filed under Social Media, Solution Marketing, Solutions
By: Steve Robins
This is the fourth part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Elements of a Great Solution Demo.
Resources
Solution demos are a key aspect of a sound solution marketing strategy. Following are great resources on demos, although many are more focused on product demos than solution demos. Continue reading
Filed under Demos, Solution Marketing, Solutions
By: Steve Robins
This is the third part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out the last post, Strategizing The Solution Demo.
Now that you understand your audience, the business problem being addressed, and the goals of you and your audience, you can begin to build and deliver the actual demo. Following are several tips, based on my own experience and that of experts like Peter Cohan, that will help you to develop and deliver great demos.
Filed under Demos, Messaging, Solution Marketing, Solutions
The Strategic Role of Product Marketing
Presentation at ProductCamp ON>LINE Friday June 11 at 1:15 pm ET
Register – free to attend. Learn more.
 Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer solutions -- for over 10 years as a tech analyst and marketer at EMC Documentum, KANA and The Yankee Group. More... |
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