Introduction to Solution Marketing

– By Steve Robins

It’s pretty safe to say that until earlier this year, few if any people defined Solution Marketing. Sure, Solution Selling has been around for so long that it’s almost passé now.  And it seemed that just about every tech company offered solutions of some kind – be they functional or industry solutions.  But few if any folks had ever defined the process of solution marketing for technology.  That changed in February 2009 with the publication of this blog and the presentation, Introduction to Solution Marketing, which was first presented at the inaugural ProductCamp Boston.

Now I’ve updated the presentation.  Check it out at: 

• Introduction to Solution Marketing — Slideshare
• Introduction to Solution Marketing – PDF

Also, be sure to check out the Solution Marketing Best Practices presentation:

• Solution Marketing Best Practices – Slideshare
• Solution Marketing Best Practices – PDF
• Solution Marketing Best Practices – blog post (additional details)

Comments welcome!