Monthly Archives: August 2009

Breaking Blogger’s Block

By: Steve Robins

Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers.    In many cases, social media, such as blogs, will form a key component of the “Information” element.  But how do you get started?  What should you write on?  And how can you break “Blogger’s Block?”   Continue reading

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Filed under Information, SIVA - Elements of Solution Marketing, Social Media, Solution Marketing

Which Content Should I Create?

Quick Post:

Content is a critical part of any solution marketing campaign. And content is your critical feed into the social media engine. The question is, which content makes sense when?

Check out the following post from Savvy B2B Marketing. You’ll see twenty different content formats and their uses – a great resource.

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Filed under Information, Social Media

PodCamp Boston Redux

By: Steve Robins

Solution marketing continues to evolve with the rapid growth of social media.  As a solution marketer, expect to create more and more social content and to participate in more and more social media activities, communities and dialogs. And you need to be prepared.  That’s why this blog contains several posts on social media. Last weekend, I had the opportunity to see and discuss the latest social media trends and strategies at PodCamp Boston. Continue reading

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Filed under Social Media, Solution Marketing, Solutions

Inbound Marketing University is Back!

By: Steve Robins

So what does solution marketing have to do with inbound marketing and social media?  As it turns out, quite a lot. Solution marketing focuses on solving customer problems – on their terms.  And one of the best ways to engage with customers on their terms is via social media and inbound marketing (social media is one aspect of inbound marketing).  Need to learn more?  Check out Inbound Marketing University.   Continue reading

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Filed under Classes, Solution Marketing, Webinars