Monthly Archives: March 2009

Solution Marketing Research

It seems like everyone’s doing solution marketing — but industry best practices are in short supply. That’s why I started this blog – and that’s why I’m going to be conducting primary research on solution marketing.

But I need YOUR input! Read on

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Platforms, Applications or Solutions?

By: Steve Robins

Today’s economy demands solutions that solve business problems. Let’s take a look at this from the perspective of a fictional customer as he compares three different approaches: platform, application and solution: Continue reading

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Filed under Case Studies, Solutions

New URL!

To make it easier to find the blog, the Solution Marketing Blog has a new primary URL: http://www.SolutionMarketingBlog.com.  

You can still type in http://SolutionMarketing.Wordpress.com but you’ll be redirected to the new URL.

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Oracle, SAP and the Value of Maintenance & Support Contracts

When a customer buys a solution, they expect to receive value for their purchase. Some customers are taking a fresh look at the value of their Oracle and SAP maintenance and support contracts. Continue reading

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Filed under Case Studies, Other Solution Marketing, Pricing, Value

Hyundai Is Not Alone

Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading

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Filed under Case Studies, Solutions

Doesn’t Hyundai Sell Cars?

Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon

Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading

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Filed under Case Studies, Solutions

LinkedIn Group for Solution Marketing

Join the conversation — check out the new LinkedIn Group, Solution Marketing Pros,” for solution marketing practitioners… like you!  The group is intended to help solution marketers share best practices, get advice etc.  I hope you’ll join.

— Steve

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Filed under Resources (additional), Solution Marketing, Solution Marketing Community