Monthly Archives: March 2009

Solution Marketing Research

It seems like everyone’s doing solution marketing — but industry best practices are in short supply. That’s why I started this blog – and that’s why I’m going to be conducting primary research on solution marketing.

But I need YOUR input! Read on

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Filed under Research

Platforms, Applications or Solutions?

By: Steve Robins

Today’s economy demands solutions that solve business problems. Let’s take a look at this from the perspective of a fictional customer as he compares three different approaches: platform, application and solution: Continue reading


Filed under Case Studies, Solutions

New URL!

To make it easier to find the blog, the Solution Marketing Blog has a new primary URL:  

You can still type in but you’ll be redirected to the new URL.

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Filed under About, Information

Oracle, SAP and the Value of Maintenance & Support Contracts

When a customer buys a solution, they expect to receive value for their purchase. Some customers are taking a fresh look at the value of their Oracle and SAP maintenance and support contracts. Continue reading


Filed under Case Studies, Other Solution Marketing, Pricing, Value

Hyundai Is Not Alone

Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading

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Filed under Case Studies, Solutions