It seems like everyone’s doing solution marketing — but industry best practices are in short supply. That’s why I started this blog – and that’s why I’m going to be conducting primary research on solution marketing.
But I need YOUR input! Read on
By: Steve Robins
Today’s economy demands solutions that solve business problems. Let’s take a look at this from the perspective of a fictional customer as he compares three different approaches: platform, application and solution: Continue reading
To make it easier to find the blog, the Solution Marketing Blog has a new primary URL: http://www.SolutionMarketingBlog.com.
You can still type in http://SolutionMarketing.Wordpress.com but you’ll be redirected to the new URL.
When a customer buys a solution, they expect to receive value for their purchase. Some customers are taking a fresh look at the value of their Oracle and SAP maintenance and support contracts. Continue reading
Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading
Part of the Series: More Similar Than You’d Think: Hyundai, IBM, Chuck E. Cheese’s, and Amazon
Hyundai takes a broader view of customer needs – selling cars is about much more than the car itself. Continue reading
Join the conversation — check out the new LinkedIn Group, “Solution Marketing Pros,” for solution marketing practitioners… like you! The group is intended to help solution marketers share best practices, get advice etc. I hope you’ll join.