It seems like everyone’s doing solution marketing — but industry best practices are in short supply. That’s why I started this blog – and that’s why I’m going to be conducting primary research on solution marketing.
But I need YOUR input! Read on
Monthly Archives: March 2009
Platforms, Applications or Solutions?
By: Steve Robins
Today’s economy demands solutions that solve business problems. Let’s take a look at this from the perspective of a fictional customer as he compares three different approaches: platform, application and solution: Continue reading
Filed under Case Studies, Solutions
New URL!
To make it easier to find the blog, the Solution Marketing Blog has a new primary URL: http://www.SolutionMarketingBlog.com.
You can still type in http://SolutionMarketing.Wordpress.com but you’ll be redirected to the new URL.
Filed under About, Information
Oracle, SAP and the Value of Maintenance & Support Contracts
When a customer buys a solution, they expect to receive value for their purchase. Some customers are taking a fresh look at the value of their Oracle and SAP maintenance and support contracts. Continue reading
Filed under Case Studies, Other Solution Marketing, Pricing, Value
Hyundai Is Not Alone
Update to the Hyundai post: As you might imagine, other industries, especially those that provide expensive and discretionary products and services, are offering other sorts of complete solutions that allow refunds in the event of a layoff. Continue reading
Filed under Case Studies, Solutions
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